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"We Hide the Word 'Catholic' from Prospective Students"

Catholic identity.

Instead of acting to reclaim and strengthen Catholic identity, however, many Jesuit universities are actively downplaying their religious affiliations in an effort to court secularized students. The fear seems to be that an institution with a strong Catholic identity might be a deal breaker for these students. As Jones points out in her article, Rockhurst University in Kansas City, Missouri has removed “Jesuit” from the university tagline, while Denver’s Regis University actually hides its Catholic affiliation. “We hide the word ‘Catholic’ from prospective students,” said Traci McBee, who helps oversee fundraising efforts at Regis University. “We focus on the Jesuit piece rather than the Catholic piece. We’re able to transform a little quicker because we are not waiting for the archbishop to give us permission. We don’t have to ask the Pope when we want to make changes.”
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