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Sacreligious Hyundai Ad

This is pretty bad. Thanks to LarryD for picking it up:

Isn't that nice? Making fun of three Catholics sacraments at once - Marriage, the Eucharist and the priesthood. Serving pizza at the communion rail? A (liturgical) dancing referee, boogieing down in the sanctuary? Wow, what will those edgy ground-breaking Madison Ave types think of next, mocking a Muslim hajj?

Somehow, I seriously doubt it.
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Larry Denninger said...

Thanks for the link, Matthew. (Your free Hyundai will be delivered later in the week. - j/k!)

Paul H said...

According to Fr. Z, Hyundai has apologized and pulled the ad:

Hyundai removes blasphemous World Cup commercial

John Hetman said...

Hyundai sent me this reply in response to my angry email to them:

"Hello and thank you for your feedback regarding Hyundai advertising.

Hyundai Motor America would like to thank you and other consumers for sharing concerns about a new ad titled "Wedding" which aired during the opening games of the FIFA World Cup broadcast last week. We take comments of this nature very seriously. Because of feedback like yours, we have removed the ad from all Hyundai communications and stopped airing it.

We credit the passionate World Cup viewers and Hyundai owners for raising this issue to us. The unexpected response created by the ad, which combined both soccer and religious motifs to speak to the passion of international soccer fans, prompted us to take a more critical and informed look at the spot. Though unintentional, we now see it was insensitive. We appreciate your feedback and hope you will accept our sincere apologies.

With appreciation,

Hyundai Motor America"

I am responding with a follow-up thank you note.

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